Research in neuroscience has offered evidence that generosity, helping and being kind to others, is intrinsically rewarding. According to a study overseen by Harvard University, those who donated time or money were 42% more likely to be happy when compared to those who didn’t give anything. Psychologists have identified this kindness-to-happiness-buzz as a “helper’s high.” The feeling after expressing kindness toward someone produces a rush of endorphins, similar to, but not dangerous like a drug high. As a result of this “warm glow,” happiness and cheerfulness are increased in those who participate in acts of kindness. Being kind creates a cycle that promotes widespread happiness and altruism.